Cobra Energy Drink (2008)
This bottled, ready-to-drink energy drink was able to get a good share of the market because of their continuous marketing campaign through TV ads, sponsoring great events, like the Ironman, that reinforced their brand image and add up to their brand equity. It also has a great name that can make their product stand out.
Red Bull (no video available)
The company has been active again in their marketing campaign especially in TV ads because of the proliferation of new and strong competition in the energy drink industry in the Philippines.
Sting Energy Drink (2009)
This product is also from a well-known beverage maker Pepsico. It has produced catchy TV commercials with a man generating electricity and recharging other things. Their packaging is quite cool and hip which is attractive. They also produced an energy drink colored red which differentiates it to the usual yellow or green energy drink of their competitors. They also claim that their product is not just effective but it also tastes good as well.
Samurai Energy Drink (2009)
Is another new player in the energy drink industry. They also offer bottled energy drink. The brand also tries to leverage on their parent company Coca-Cola to increase their brand equity.
Extra Joss (2009)
The company differentiates its product by being a powdered energy drink, packaged in handy sachets.
Bacchus (2008)
The brand does not only focus on physical energy their drink can provide but its value proposition also targets enhancing/sharpening of the mind.
Xplode Energy Drink (2010)
The brand has used a well known celebrity, WWE Superstar Batista, who is also of Filipino descent, to promote their product.
